Every patient journey reveals a completely unique profile and timeline that is critical to understand and serve the patient’s health needs.
With internet serving as a critical resource for education and empowerment, people are taking their health and all the decisions on how to manage it, in their own hands. This has resulted into more of a consultative approach in healthcare where the patient and the doctor are equally involved in curating the right path for treating and managing the cure for a particular disease. Healthcare professionals (HCPs) with all of their specialized knowledge and information, now engage with their patients who come with their own research on the conditions they suffer from.
Read More :Â https://health.economictimes.indiatimes.com/news/industry/content-marketing-and-patient-information-journey/90762840
