Every patient journey reveals a completely unique profile and timeline that is critical to understand and serve the patient’s health needs.
With internet serving as a critical resource for education and empowerment, people are taking their health and all the decisions on how to manage it, in their own hands. This has resulted into more of a consultative approach in healthcare where the patient and the doctor are equally involved in curating the right path for treating and managing the cure for a particular disease. Healthcare professionals (HCPs) with all of their specialized knowledge and information, now engage with their patients who come with their own research on the conditions they suffer from.
